There is fierce competition among domestic processors to take advantage of its market opportunities after the disappearance of tiktok. Particularly, processors including Sharechat are now heavily downloaded and used. TikTok users are in search of whether or not a good video app is available. Taking advantage of this opportunity, Instagram has introduced a new video processor. In this processor called Reels, users can post and share videos of up to 15 seconds.
The processor was created to share these videos directly on the Instagram page. Ajit Mohan, Vice-President of India's Facebook division of Facebook India, the parent company of Instagram, said that the new processor has been introduced as demand for video processors is growing in India. It is noteworthy that the video processor was launched in India, followed by Brazil, Germany and France.
Instagram Reels: How to get started
● Reels option is added to the Instagram camera similar to Boomerang, among others.
● To start users will first need to open the Instagram camera and select Reels to start creating 15 seconds video. Similar to TikTok, Reels provide options like audio from Instagram Music library, speed, effects, and timer.
● After recording a Reel, users can simply choose the audience they wish to share their Reel with. Unlike usual Instagram Stories, Reels can be shared in the Explore section and viewed by everyone on the platform.
● Reels also provide various AR effects to help users add a unique touch to their videos. To add AR effects users can open Reels camera, click on effects and then AR effects.
● Multiple 15 seconds Reels can also be recorded at once and different effects can be added to each clip. Reels can also be reviewed, deleted, and re-recorded if required.
● Similar to TikTok, Reels come with a ‘Use Audio’ option which will let others use your original audio to create their Reels.
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